E-Marketing Strategy Review Report for Dell
Contents
Introduction
Management Summary
E-marketing Planning
E-business Strategy
E-Business Strategy
Conclusion
References
Bibliography
Appendix
Task 2 – Evaluation and Findings
Introduction
Dell Inc. the name known to all and is well renowned
technology corporation is an American multinational company based in Round
Rock, Texas, United States. The main business strategy of Dell is to develop, sell,
repair, and provide service and support to related products. Established by
Michel Dell, Dell is now number three supplier worldwide employing more than
103, 00 people worldwide.
Started
in 1984 as PC Limited, at first the company sold IBM PC-compatible computer
built from stock. Later in 1985, the company produced the first computer of its
own design, the Turbo PC that was sold for $795. The company changed its name
to Dell Computer Corporation in 1988 and began expanding globally.
Dell has been in the market with a strategy ‘to
strive to provide the best possible customer experience by offering superior
value; high quality, relevant technology, customized systems; superior service
and support and differentiated products
and services that are easy to buy and use’.
Management Summary
Dell is multinational technological company, offering variety of products i.e. desktop computers, storage, servers, mobility products, network peripherals and services. The main vision of Dell is direct to customer via offering choices to customer, customization, providing guide and technological information. Dell now partnered with lot of market players and intermediate to get closer view of change in market along with aim to get to customer through partners where direct model cannot be implemented.
* This report initially evaluates SOSTAC framework and elaborates the output of each process and methods to achieve along with reason why the each steps are carried out while e-marketing planning.
* Then it describes how all the steps of SOSTAC could be implemented for Dell in context of Nepal along with tools and different approaches parallel with Dell’s global market strategy.
* After that evaluation of Dell Direct Model from sell side of e-commerce perspective is carried out using SLEPT mechanism and how the Dell Direct model can be fitted into Nepal.
* Then Conclusion is developed from overall research of report summarizing the findings, assumptions and over all view on the strategy.
* Then reference are listed out to show the sources of study and research
* Lastly the research contains appendix containing comparison of different eCommerce website and additional information.
* This report initially evaluates SOSTAC framework and elaborates the output of each process and methods to achieve along with reason why the each steps are carried out while e-marketing planning.
* Then it describes how all the steps of SOSTAC could be implemented for Dell in context of Nepal along with tools and different approaches parallel with Dell’s global market strategy.
* After that evaluation of Dell Direct Model from sell side of e-commerce perspective is carried out using SLEPT mechanism and how the Dell Direct model can be fitted into Nepal.
* Then Conclusion is developed from overall research of report summarizing the findings, assumptions and over all view on the strategy.
* Then reference are listed out to show the sources of study and research
* Lastly the research contains appendix containing comparison of different eCommerce website and additional information.
